Howdy!

I’m Kirstie, a Louisiana-based writer focused on conversion copywriting, UX communication and technical writing.

From healthcare and energy to economic development and food service, I’ve helped clients elevate their brands and motivate audiences to take action.

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BELLS & WHISTLES

  • Silver Addy – Cane River Pecan Company Print Ad Campaign

    Issued by AAF of Baton Rouge · Feb 2023

    Awarded for the “Tips from the CNO” ad series, which featured humorous, self-help style tips for mastering social situations through the sharing and cooking of gourmet pecans.

    Gold Addy – BBR Creative New Years Integrated Campaign

    Issued by AAF of Baton Rouge · Feb 2020

    Awarded for BBR Creative's integrated, self-promotional New Year's campaign, "Eye on 2020," which included a collection of digital downloadable pieces, microsite content elements and email marketing.

    Silver Addy – Lafayette General Integrated Campaign

    Issued by AAF of Baton Rouge · Feb 2020

    Awarded for the creative development of Lafayette General Health's "Don't Just Move. Move Forward" orthopedic awareness campaign. For this project, I worked with a team of two designers during concept development and was responsible for leading copywriting.

    Gold Addy – Cajun Country Rice Brand Campaign for Social Media

    Issued by AAF of Acadiana · Mar 2018

    Awarded for the creative development and execution of the Cajun Country Rice brand campaign on Facebook for 2017.

    Silver Addy – Cajun Country Rice Social Media Campaign

    Issued by AAF of Acadiana · Mar 2017

    Awarded for social media campaign collateral produced for Cajun Country Rice in 2016.

    • Google Ads Writing (Certified)

    • Hubspot Inbound Marketing (Certified)

    • SEO Web Writing

    • Advertising Campaign Development

    • StoryBrand® Writing

    • Longform Writing

    1. I have a silly amount of hobbies. When your main character trait is must learn how everything works, it comes with the territory. These days, I spend my free time learning coding languages, urban sketching, gardening, short story writing, editing photos and playing the cello.

    2. I’m a big ol’ science nerd. No, really. My degree isn’t in writing — it’s in biochemistry. I spent a year doing research on bacteria from the upper atmosphere (and a summer playing in sheep brains). Cue the Bill Nye theme music.

    3. My office assistant is named Gravy. Gravy is a little black pug who likes to crawl under my desk and pass gas. I’m not sure why I hired her for this role.